JODY BROWN has called on his players to forget the “hype” surrounding the club and regain the focus which has underpinned such an impressive opening half to the campaign.
The Swifts manager’s comments come in the wake of a battling come-from-behind draw at home to an impressive Bury Town side on Saturday.
Cemal Ramadan gave the visitors a 47th-minute lead before an equaliser on the hour mark from Kreshnic Krasniqi, who also picked up a very worrying late knee injury as he went in for a blocking tackle.
It left Swifts nine points off the play-off places but with up to 12 games in hand on some rivals after defeats for four of the top eight yesterday.
And Brown (pictured above), whose side have had fairytale runs in the FA Cup and FA Trophy this season, was happy to take something from the Bostik North encounter.
He said: “It was an important point and a good reaction having lost Luke Callander an hour before kick off.
“Kreshnic scored a typical midfielder’s goal, arriving late and finishing well, but his injury is a real concern to us all.
“But I was extremely disappointed with the reaction of one of our players at being substituted – it goes against all of my principles and definitely illustrates that as a group we may need to be brought down a peg or two.
“The problem with success is some people can’t cope with it and begin to feel like they’re doing you a favour being there, which in turn begins to reflect in performances and discipline.
“Bury played well and we had to play well to get something from the game.
“It is important we remember who we are and what we are… and the process associated with getting results.
“We need to not believe our believe our own hype and just keep striving to improve as individuals and as a team.
“We have to work harder, work together and buy into the team’s culture – otherwise we will fall well short of our new-found expectation.”
As was the case in the midweek draw with Haringey, it seemed Saturday’s visitors to the Aspen Waite Arena had come to gain a point again and there was little goalmouth action in the first half with defences on top.
Callander was missing through injury so Joe Gardner again led line with Juan Luque looking dangerous and sharp.
Town’s Ollie Hughes was quick and dangerous but Swifts reliable full-back Guillem Ramon was outstanding in keeping him in check.
Bury, who are managed by former Canvey Island favourite Ben Chenery, took lead when Ramadan scored with far post volley after a short corner was only partially cleared.
Swifts leveled when great cross by Leyton Orient loan defender Toby Stevenson was clawed away by keeper Luis Tibbles then fired home by Krasniqi.
The home crowd felt a winner might come but Swifts were frustrated by a well-organised defence.